Bio
Becky Putman is an Ottawa-based freelance writer and marketing professional with a passion for storytelling, animals, and community involvement. She enjoys creating engaging content that informs, inspires, and connects with readers.
Blog Posts
Why First‑Party Data Is the Secret Sauce Behind Real‑Time eCommerce Personalization
Learn how first‑party data can transform generic online storefronts into hyper‑personalized experiences, driving higher conversion rates, larger order values, a...Read More
Building Community‑Led Growth on Emerging Social Platforms
Explore why niche social platforms and micro‑communities are the next frontier for B2B SaaS growth, with actionable steps to engage, measure, and scale communit...Read More
Beyond Backlinks: Building Relationships That Earn Links Naturally
Learn how to transform link building from a numbers game into a relationship‑first strategy using community sponsorships, interactive calculators, and co‑create...Read More
Why Google’s Search Generative Experience Is Redefining SEO Strategy
Google’s Search Generative Experience is reshaping how users discover content. This post breaks down the new AI‑first SERP, offers a practical playbook, and sho...Read More
Unlocking the SEO Goldmine Hidden in Your SaaS Knowledge Base
Learn how to transform support articles and product docs into powerful SEO assets, leveraging topic clustering, crawl budget optimization, and automated technic...Read More
The Hidden Power of Narrative Frameworks in SaaS Digital Marketing
This post reveals why storytelling matters for SaaS marketers, outlines a step‑by‑step narrative framework, and provides practical tactics—from case studies to...Read More
Storytelling on Social: Turning SaaS Features into Human Narratives
Discover a three‑step framework for turning feature‑centric posts into relatable stories that resonate with decision‑makers, boost engagement, and generate qual...Read More
Unlocking the Power of Local SEO for B2B SaaS Growth
Local SEO isn’t just for brick‑and‑mortar shops. For B2B SaaS firms targeting specific regions, mastering local search can turn hyper‑local queries into qualifi...Read More