Bio
Becky Putman is an Ottawa-based freelance writer and marketing professional with a passion for storytelling, animals, and community involvement. She enjoys creating engaging content that informs, inspires, and connects with readers.
Blog Posts
Unlocking the Power of Local SEO for B2B SaaS Growth
Local SEO isn’t just for brick‑and‑mortar shops. For B2B SaaS firms targeting specific regions, mastering local search can turn hyper‑local queries into qualifi...Read More
Why Real-Time Social Experiments Are the Future of SaaS Growth
Learn how treating social media posts as hypotheses and using a fast experiment loop can transform your SaaS marketing, product development, and revenue growth.Read More
Turning Your SaaS Knowledge Base into an SEO Powerhouse
Learn a step‑by‑step framework for optimizing your SaaS knowledge base for search, leveraging support data for keyword insights, and turning help articles into...Read More
Turning Mobile Browsers into Growth Engines for SaaS
A deep dive into mobile‑first SEO for SaaS, covering UX signals, technical foundations, content strategies, audit checklists, and future AI‑driven trends to tur...Read More
Taming the Crawl: A SaaS SEO Playbook
A practical guide for SaaS marketers on managing Google’s crawl budget, from audit to implementation, ensuring high‑value pages get the attention they deserve.Read More
Why Employee Advocacy Is the Missing Link in Your SaaS Social Strategy
A deep dive into turning your team into brand ambassadors, covering culture, content, technology, measurement, and incentives to power a sustainable SaaS social...Read More
Cracking the People Also Ask Box: A SaaS SEO Blueprint
Learn why the People Also Ask box is a hidden SEO goldmine for SaaS, and follow a step‑by‑step blueprint to research, create, and rank concise answers that attr...Read More
Passage Ranking Playbook: How SaaS Companies Can Capture More Real‑Estate in Google Search
Passage ranking lets Google surface specific paragraphs that answer niche queries. This playbook shows SaaS teams how to audit, create, and optimize those passa...Read More