Bio
Becky Putman is an Ottawa-based freelance writer and marketing professional with a passion for storytelling, animals, and community involvement. She enjoys creating engaging content that informs, inspires, and connects with readers.
Blog Posts
Chat-Driven Campaigns: How Conversational AI is Rewriting SaaS Marketing Playbooks
A deep dive into how chat‑powered experiences are reshaping SaaS marketing strategies, from lead capture to post‑sale advocacy.Read More
Turn Interactive Tools into Link Magnets for SaaS Growth
Interactive tools like calculators, audits, and quizzes provide immediate value, encouraging users to share and embed results—creating natural, high‑quality bac...Read More
Programmatic ABM: Scaling Personalized Outreach for SaaS Growth
Programmatic ABM combines the intimacy of account‑based marketing with the reach of programmatic advertising, letting SaaS teams deliver real‑time, personalized...Read More
Linkable Assets That Actually Earn High‑Quality Links for SaaS
Learn why building interactive calculators, benchmark dashboards, and templates can turn your SaaS product into a natural backlink magnet, driving traffic and l...Read More
Neighborhood‑First SEO: Turning Local Communities into SaaS Growth Engines
A neighborhood‑first SEO strategy goes beyond map pins, using localized content, reviews, and structured data to make SaaS brands trusted members of each commun...Read More
Link Building as a Product Experience: Turning SaaS Assets into Natural Backlinks
Discover a product‑centric link‑building framework that leverages API docs, data reports, and interactive tools to earn high‑quality backlinks while directly su...Read More
Why TikTok Is the Secret Weapon B2B SaaS Brands Can’t Ignore
TikTok isn’t just for viral dances—its algorithm and engaged audience make it a powerful, untapped channel for B2B SaaS. Learn how to create authentic short‑for...Read More
Crawl Budget Mastery: Unlocking Technical SEO for Large SaaS Sites
A deep dive into crawl budget optimization for SaaS sites, covering audits, URL prioritization, duplicate content handling, performance tweaks, and future‑proof...Read More