Bio
Becky Putman is an Ottawa-based freelance writer and marketing professional with a passion for storytelling, animals, and community involvement. She enjoys creating engaging content that informs, inspires, and connects with readers.
Blog Posts
The Hidden Power of Post‑Purchase Experiences: Turning Buyers into Lifelong Advocates
A compelling post‑purchase strategy transforms a simple transaction into a lasting relationship. Learn how to automate delight, personalize upsells, and turn re...Read More
Turn Customer Success Stories into SEO Powerhouses
Customer success stories aren’t just sales collateral—they’re untapped SEO gold. Learn a step‑by‑step approach to optimize case studies, earn natural backlinks,...Read More
Why Short‑Form Video Is the Untapped Goldmine for B2B Social Marketing
Short‑form video is reshaping B2B social marketing. Learn how concise, data‑driven clips can humanize your brand, generate leads, and integrate seamlessly with...Read More
International Technical SEO Playbook for SaaS
A deep dive into the technical steps SaaS businesses need to dominate global search—from hreflang tags and CDN optimization to localized structured data and int...Read More
Turn Employees into Social Media Brand Ambassadors
Learn how to empower your team to become authentic brand ambassadors on social media, driving trust, engagement, and qualified leads through a strategic employe...Read More
Digging into Log Files: The Secret Weapon for Technical SEO Mastery
This post reveals how server log analysis can uncover hidden crawl inefficiencies, guide technical SEO fixes, and future‑proof your site by aligning crawl budge...Read More
Mastering Entity SEO: Speak the Language of Modern Search
Learn how to map and optimize entities for search engines, create semantic content clusters, and future‑proof your SEO strategy in an AI‑driven landscape.Read More
Real‑Time Local SEO Dashboard: Actionable Insights for Multi‑Location Brands
A real‑time local SEO dashboard turns static rankings into a dynamic, location‑specific cockpit, surfacing visibility, citation health, review sentiment, and co...Read More