William Roy
Registered On 24 Jun, 2026
Total Posts 84
Expertise
Bio
William Roy is a freelance writer originally from Montreal who moved to Ottawa with his wife of 50 years to be closer to their grandkids. Alongside his writing, William has a passion for fishing.
Blog Posts
Crawl Budget Unlocked: SaaS Log File Playbook
A deep dive into using server logs to understand and optimize Google’s crawl budget for SaaS platforms, offering actionable steps, case studies, and future‑proo...Read More
Social Listening as a Product Engine: Turning Real‑Time Conversations into SaaS Growth
Discover a fresh approach to social media that turns every tweet, comment, and community discussion into actionable product insights, lead magnets, and measurab...Read More
Co‑Creating Authority: How Collaborative Research Fuels SaaS Link Building
Discover a fresh link‑building strategy that moves beyond solo outreach: partner with complementary SaaS vendors to co‑create research reports and benchmarks th...Read More
Turning Employees into Social Amplifiers: A Blueprint for B2B SaaS Growth
Employee advocacy transforms every team member into a trusted voice, expanding reach and credibility. This guide outlines a strategic framework to integrate adv...Read More
Zero‑Click SERP Opportunities: Turning Passive Results into Active Leads
Zero‑click searches dominate modern SERPs, but SaaS companies can still win by embedding brand value directly into snippets, videos, and rich answers—turning pa...Read More
Mining the Help Desk: Turning Support Tickets into SEO Gold for SaaS
Support tickets hold authentic user language that, when structured into FAQs, guides, and data‑driven posts, become powerful SEO assets—boosting rankings, traff...Read More
Open Source, Open Links: How Contributing Code Fuels Your SEO Authority
Learn how genuine contributions to open‑source projects can earn high‑quality backlinks, boost domain authority, and create a scalable, community‑driven link‑bu...Read More
Voice Search Optimization: A SaaS Playbook for Conversational Rankings
Discover a step‑by‑step guide to optimize your SaaS site for voice search, from crafting conversational FAQs and implementing schema to boosting crawl budget an...Read More