Bio
William Roy is a freelance writer originally from Montreal who moved to Ottawa with his wife of 50 years to be closer to their grandkids. Alongside his writing, William has a passion for fishing.
Blog Posts
Empathy‑First Social Strategy: Turning Conversations into Growth
Learn why empathy is the new engine of social strategy, how to measure its impact, and actionable steps to turn everyday conversations into brand growth. Read More
Human‑Centric Social Strategy: Turning Conversation Into Sustainable Growth
Learn why shifting from algorithm‑chasing to human‑centric social strategies fuels authentic engagement and sustainable growth. Read More
Human‑Centric SEO: A Strategic Blueprint for Real Growth
A human‑centric SEO roadmap that blends intent‑first research, crawl‑budget optimization, and mobile mastery to transform visitors into brand advocates and driv... Read More
Human‑Centric Social Strategy: Turning Talk into Tangible Growth
Explore the shift to human‑centric social tactics, linking conversation depth with SEO, mobile trust engines, and AI‑augmented engagement for measurable growth. Read More
Human‑Centric SEO Strategy: Turning Trust into Rankings
A deep dive into human‑centric SEO reveals how empathy, trust, and genuine user focus can transform rankings, from technical tweaks to mobile experiences and mo... Read More
The Art of Human‑Centric Link Building in a Data‑Driven World
Explore why authentic outreach, valuable linkable assets, and local citations are the cornerstone of modern link building, and learn practical steps to implemen... Read More
Why 2026 Is the Year Social Media Marketing Gets Real
2026 reshapes social media marketing with authentic content, AI tools, immersive commerce, and new ROI metrics—learn how to stay ahead and thrive. Read More
Riding the Social Strategy Wave: Insights from William Roy for 2024
William Roy shares a 2024 social strategy roadmap that balances authentic community building, data‑driven storytelling, and future‑proof tactics for lasting eng... Read More